skip to content

Faculty of Asian and Middle Eastern Studies

16 June 2020
We are pleased to invite you to the virtual launch of a new book at the Faculty of Asian and Middle Eastern Studies, University of Cambridge

Beyond Kawaii: Studying Japanese Femininities at Cambridge.

edited by 

Brigitte Steger, Angelika Koch and Christopher Tso

with contributions by 

Anna Ellis-Rees, Ellen Mann, Alexander Russell and Tianyi Vespera Xie


Kawaii. The love of all things cute has become the dominant image of Japanese girls and women. Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross-dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts.

This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.

Lit Publisher, 30 June 2020:


Virtual book launch

Tuesday, 30 June, 5pm (BST)

Please follow the link below to register:

For more information please follow the link below to the Japan and the World website: