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Faculty of Asian and Middle Eastern Studies

LIT Verlag (2013)

With Conchita Wurst's success at the Eurovision song contest 2014, 'transgender', 'drag queen', 'LGBT', 'queer' and 'gender bending' have become common terms in the mainstream media. To fans of Japanese popular culture, such phenomena have long been familiar from boys' love manga for girls (yaoi), cross-dressing and many other forms of gender bending in Japan. Yet at the same time, cultural stereotypes about Japan hold  that the life-worlds of men and women in Japan are still highly separated. They conjure up a strict gender order that include beautiful, demure geishas, education mamas and restlessly toiling salaryman.

The book Manga Girl Seeks Herbivore Boy: Studying Japanese Gender at Cambridge edited by Brigitte Steger and Angelika Koch (2013), is a collection of undergraduate dissertations exploring emerging and divergent gender issues in Japan.

This collection of studies from the University of Cambridge provides fascinating insights into the diversity of gendered images, identities and life-styles in contemporary Japan – from manga girls to herbivore boys, from absent fathers to transgender people.