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Faculty of Asian and Middle Eastern Studies

FAMES Room 8/9
Event date: 
Monday, 6 March, 2023 - 17:00 to 18:30

Green with Milk and Sugar: When Japan Filled America’s Tea Cups

Today, Americans are some of the world’s biggest consumers of black teas. In Japan, green tea, especially sencha, is preferred. Through an examination of the history of the Japan-U.S. tea trade, this book shows how these national partialities are deeply entwined. It focuses on the forgotten American penchant for Japanese green tea—often consumed hot with milk and sugar—and how it came to shape Japanese tastes. Highlighting stories of the people involved in the Japan-U.S. trade—including samurai turned tea farmers —the book offers not only a social and commodity history of tea in the United States and Japan but also new insights into how national customs have profound if often hidden international dimensions.
The presentation will highlight how British firms employed negative advertising to help change American preferences from Japanese green teas to India and Ceylon produced black teas in the 1920s, creating a consumption pattern that continues to this day.  

Robert Hellyer is Professor of History at Wake Forest University in North Carolina (USA).  A historian of early modern and modern Japan, Hellyer has explored foreign relations from the seventeenth to the nineteenth centuries, research presented in Defining Engagement: Japan and Global Contexts, 1640-1868 (Harvard, 2009).  He co-organized a multi-year project that examined the Meiji Restoration surrounding the 150-year anniversary in 2018, an initiative that resulted in Robert Hellyer and Harald Fuess, eds., The Meiji Restoration: Japan as a Global Nation (Cambridge, 2020).  In addition, with Robert Fletcher he co-edited Chronicling Westerners in Nineteenth-Century East Asia: Lives, Linkages, and Imperial Connections (Bloomsbury, 2022).  The research and writing of Green with Milk and Sugar: When Japan Filled America’s Tea Cups (Columbia, 2021) was supported by Smithsonian, Japan Foundation, Hakuhodo Foundation, Sainsbury Institute, and NEH fellowships.